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3 things you need to know about Google’s “Helpful Content Update” to improve your SEO

Google just pushed the ‘helpful content’ update to its SEO algorithm. In this quick video Peter, Sage SEO’s founder, breaks down the three things you need to know about this update as a content creator!

Ensure you’re not negatively affected by the update!

There are three primary considerations in Google’s ‘helpful content’ update. First, Google is now prioritizing content created by real people for real people in its search results. 

What does that mean for you? If you use AI writing engines, auto-generated content suggestions, or even non-native speakers as content creators, Google may penalize your search appearances. 

Why would they do that? Google appears to believe content not written by real people to be of ‘lesser quality, and therefore less deserving to be highly ranked within Search Results. 

Second, if your brand posts a variety of content across multiple areas of interest or disciplines, then you’re likely to be negatively hit by this update as well. On top of that, if you’re using algorithm-chasing SEO tools that analyze top-performing search results to recommend word counts and other details, Google is likely to crack down on you too!

For the third takeaway and more, watch the rest of the video to discover why Google is implementing thisnew update!

Here, we left off at 1:11!


I try to publish 2-3 articles a week on content topics like this one. My focus is on helping small businesses and startups achieve front page search rankings, no matter the size of your business or your online presence.

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