Peter Yeargin

Five Key Steps to Achieve Marketing Success in Small Businesses

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In today’s highly competitive business landscape, small business owners often find themselves juggling various responsibilities—operations, sales, and of course, marketing. Achieving marketing success in small businesses might seem daunting but is crucial for sustainable growth. In this blog post, we’ll walk you through five key steps to elevate your marketing efforts, engage your target audience, …

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Sage SEO - AI Keyword Research Assistant exploring the SEO universe

The New Age of Keyword Research: Dive into Sage SEO’s AI Capabilities

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Nowadays, the digital landscape is brimming with mass-produced, soulless content churned out by artificial writers. Genuine article writers find themselves asking, “How can we possibly keep up with this relentless wave of automation?” The strategy is you don’t have to ‘keep up.’ Instead, focus on outperforming those robots by creating quality content rather than eyeing …

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Ranking Up, Day 117: Cleaning Out Unrelated Content is Painful; but Necessary

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If you’re familiar with our SEO blog, you’ll know we’ve mentioned Google’s E-E-A-T algorithm a number of times. It stands for experience, expertise, authority, and trust. The central concept boils down to are you an expert on the topic, does your website have indicators that your readers trust your content, and is it being shared …

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The Basics of SEO: Understanding the Connection Between Keywords and Content

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The connection of content marketing to SEO tactics for small businesses today is becoming increasingly crucial. To be competitive, it is not enough to simply have a website – you need to have a well-crafted content marketing strategy to attract and engage potential customers. To help you understand the power of content marketing and SEO, …

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A Beginner’s Guide to Small Business Marketing: Five Steps to Success

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Are you a new small business owner struggling to make sense of marketing your product or service? With limited resources and little experience, it can be tough to know exactly where to start. That’s why the Sage SEO team has put together this beginner’s guide to small business marketing. We will focus on the five …

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Sage SEO's Owl, Owly, doing keyword research

The Promise and Perils of AI in SEO Keyword Research

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I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and …

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Google's monopoly on digital advertising comes under scrutiny

DOJ’s Google lawsuit: What it means for small businesses and startups

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Yesterday was a jarring news day for Google as the US Department of Justice announced an anti-trust lawsuit claiming allegations that Google has created a monopoly in the ad tech industry. It’s the continuation of a strategy by DoJ to protect consumers and businesses from higher prices by attempting to break up some of the …

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