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Google’s Search Console and SERP updates: What You Need to Know

Google has recently made two updates to its search console and search engine results page (SERP) that may have a significant impact on how website…

The Rise of Chat-Powered Search: Microsoft Bing’s ChatGPT

In March of 2023, the search engine world is abuzz with rumors of Microsoft Bing's latest feature, chat-powered Conversational Point-of-Interest Search. This new AI-powered search…

Sage SEO's Owl, Owly, doing keyword research

The Promise and Perils of AI in SEO Keyword Research

I'm frustrated. The reason I'm frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword…

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