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Getting Started with SEO for Small Businesses: A Beginner’s Guide

If you're a small business owner, you know that effective marketing is crucial for attracting and retaining customers. One aspect of marketing that is often overlooked, but incredibly important, is search engine optimization (SEO). SEO is the process of optimizing your website and online presence to rank higher in search engine results, resulting in more traffic and ultimately, more sales.

Content Marketing Strategy

The Virtuous Content Marketing Flywheel

Content marketing is a powerful vehicle to generate highly-targeted inbound visitors to your website. The benefit of finding your target audience and getting them to your front page is that they convert at a much higher rate than any other audience.

Verifying Google Search Console

How to Verify your Domain with Google Search Console

Getting your website verified with Google Search Console is an important first step to understanding and measuring how your SEO efforts are performing. Without proper…

Conversion Rate Optimization - Don't leave money on the table!

Conversion Rate Optimization – Don’t leave money on the table!

In this short video, Sage SEO's founder, Peter, talks about conversion rate optimization (CRO), what the components of CRO are, and how it fits into the grand SEO puzzle. 

Is the ROI on SEO worth the money?

When you search for “SEO ROI” on Google you find a number of straightforward articles about how to calculate the value of your investment, most…

SEO Explained to a 2nd Grader

SEO Explained to a 2nd Grader

The Premise: You might think Search Engine Optimization is something of a dark art - complicated, arcane, best left to professionals. There is a kernel…

Keyword research tools like aHrefs allow you to find good target keywords to supercharge your content marketing strategies

What is an SEO Keyword?

What are SEO Keywords? SEO Keywords are specifically-structured phrases that help search engines decide which pages to recommend first when a user searches for a…

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