Squarespace: How to Verify Your Site on Google Search Console

Squarespace: How to Verify Your Site on Google Search Console

In today’s digital landscape, ensuring that your website is discoverable by search engines is not just a luxury—it’s a necessity. This is where Google Search Console (GSC) steps in, offering a suite of tools to help you manage and monitor your site’s presence in Google Search results. A crucial step in leveraging GSC’s capabilities involves…

Five Key Steps to Achieve Marketing Success in Small Businesses

Five Key Steps to Achieve Marketing Success in Small Businesses

In today’s highly competitive business landscape, small business owners often find themselves juggling various responsibilities—operations, sales, and of course, marketing. Achieving marketing success in small businesses might seem daunting but is crucial for sustainable growth. In this blog post, we’ll walk you through five key steps to elevate your marketing efforts, engage your target audience,…

The Basics of SEO: Understanding the Connection Between Keywords and Content

The Basics of SEO: Understanding the Connection Between Keywords and Content

The connection of content marketing to SEO tactics for small businesses today is becoming increasingly crucial. To be competitive, it is not enough to simply have a website – you need to have a well-crafted content marketing strategy to attract and engage potential customers. To help you understand the power of content marketing and SEO,…

A Beginner’s Guide to Small Business Marketing: Five Steps to Success

A Beginner’s Guide to Small Business Marketing: Five Steps to Success

Are you a new small business owner struggling to make sense of marketing your product or service? With limited resources and little experience, it can be tough to know exactly where to start. That’s why the Sage SEO team has put together this beginner’s guide to small business marketing. We will focus on the five…

The Promise and Perils of AI in SEO Keyword Research
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The Promise and Perils of AI in SEO Keyword Research

I’m frustrated. The reason I’m frustrated is because of the exponentially increasing number of articles on the internet talking about using AI to do keyword research but not understanding how keyword research actually works. Any good keyword strategy starts with researching your customer. Recently, the buzz is all about ChatGPT as an ai writer and…

How to Research Your Target Audience to Build an SEO Content Strategy for Your Small Business
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How to Research Your Target Audience to Build an SEO Content Strategy for Your Small Business

As an early-stage startup or small business, it’s essential to identify and engage your target audience in order to make the most of your marketing efforts. By having a clear image of who your ideal audience is, you can create highly targeted campaigns that will engage the people (customers) you are trying to reach. Additionally,…

Getting Started with Content Marketing – The 5-yard Out Pattern
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Getting Started with Content Marketing – The 5-yard Out Pattern

I was speaking with a customer this afternoon and the topic of getting started came up. They have a number of priorities pulling them in various directions. They know content marketing is critical to their long-term customer acquisition. But they also know the ROI won’t be obvious for months from their efforts.   It brought…