How To Ramp Up Your Email Marketing with Mailchimp (Guide)

How To Ramp Up Your Email Marketing with Mailchimp (Guide)

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With the rise of e-Commerce, digital marketing has become more important than ever. Email marketing is now a necessity, but it can be difficult to begin without help. With our Mailchimp guide, you can become an email marketing superstar!

What is Mailchimp? It’s a simple tool that lets you create powerful digital marketing campaigns through contact management, campaign design, and data analytics. Put simply, it manages your newsletters and makes sure your audience gets the material you put out. If you’re wondering how to use Mailchimp, have no fear! Today, we’ll go over how to get started with MailChimp so you can grow your business best.

About Mailchimp

Mailchimp is an online, web-based program, which means that it can be used on any device, from an iPhone to a workstation. To get it working, enable cookies, pop-ups, and JavaScript.

How much does Mailchimp cost? Mailchimp pricing is free for the first 2,000 contacts and 10,000 emails per month (5 emails per contact), but limits features. Essentials costs $9.99 per month for 500 contacts and 500,000 emails. The Standard plan at $14.99 unlocks advanced automation, and Premium gives you unlimited features for $299/month.

Signing Up

To create an account you’ll need an email, a username, and a password. Hit sign up to get started! Activate your account through an email they’ll send to you (don’t forget to check spam!), then log in to Mailchimp through their website.

You’ll be greeted with the Mailchimp login page, where you’ll need to enter your website, address, and social media accounts. You can also connect your online storefront to MailChimp if you sell online!

Audience Creation

Your email contact list will be the heart of your Mailchimp account, but have no fear. Mailchimp will help you build that list through its audience management system. When you create your account, a questionnaire will automatically generate your audience type for you, to better aid your search for subscribers. You can edit this automatically generated information, of course, or you can immediately start importing emails into Mailchimp.

You can split your subscribers into many different audiences, so they can receive specially-tailored content as well, which makes Mailchimp very powerful even at scale.

Audience Signup

Even if you start with no subscribers, Mailchimp will help you grow your audience. They’ll automatically generate a signup form, so you can post on social media and start right away! They have a simply but powerful custom signup tool that can be used to create YOUR desired look, so fire away!

To use this feature:

  1. Click the icon labeled Audience in the sidebar.
  2. Click “Audience dashboard”.
  3. Select “Signup forms”, then hit the dropdown menu near “Stats”.
  4. From the menu, select “Signup form”.
  5. Then, tap the “Form builder” and select the “Design it” tab to begin customizing!

The Page, Body, Forms, and Referral tabs will manage separate pieces of your signup  form, so don’t be afraid to experiment with just one part at a time. When you’re done customizing your form, don’t forget to hit “Save & Close” to save your changes!

Creating a Campaign

Mailchimp refers to any message that you share via social media, email, etc. as a campaign, but for this introduction we’ll focus on the most common Mailchimp application: eMail campaigns.

  1. Click the “Create” button on the sidebar.
  2. Click “eMail”.
  3. Name your campaign, then tap “Begin”.

From here, you can design any campaign! Mailchimp offers a classic and new builder, with the classic offering more power at the expense of a less intuitive interface. To get started, we’d recommend using a template that Mailchimp creates for you. By picking one of Mailchimp’s many themes, you can simply fill out your information into the boxes, without having to worry about design!

Viewing Campaign Reports

After you’ve sent out your campaign, Mailchimp will keep track of audience engagement through its campaign reports. Click “Reports” to find information on how many of your subscribers opened, clicked, or unsubscribed from your eMails, their geolocation, etc..

You can integrate Google Analytics with Mailchimp for further statistics on your subscriber base! Furthermore, Mailchimp uses smart systems to figure out which contacts aren’t valid. For those wondering what does cleaned mean in Mailchimp, a cleaned email is one who Mailchimp has identified as being dead, and will no longer send campaigns to.

Advanced Features



Mailchimp can easily facilitate ad campaigns by becoming your hub for buying. Mailchimp charges no additional fees, and can easily facilitate outreach to Google Adsense, Facebook, and other advertising giants!


If you have a content pipeline that works well in advance of a scheduled campaign, you can easily set Mailchimp to release targeted emails triggered by date, subscriber activity, or event so you can save even more time!

Developer Tools:

If you are familiar with APIs, Mailchimp API offers API 3.0 compatibility. If you;ve wondering how to get Mailchimp API key, Mailchimp API key access can be generated on their website.

Mailchimp Landing Page:

While you presumably already have an online presence, Mailchimp can help you develop or create an amazing landing page by integrating its features into your website!


Mailchimp doesn’t just offer digital services. They can also print postcards which can be sent to subscribers with a known address. If you’re interested in standing out physical marketing can be the thing that makes a difference!

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